How Infographics Can Elevate your Digital Marketing Strategy
We are currently experiencing what many have called the “digital age”. We rely on our digital tools for just about everything, whether this is to get directions to a nearby restaurant, find information about a business or do research no a new product, it is also found online. For businesses, digital marketing is a real aspect that needs to be addressed. Due to the number of Internet users, businesses cannot afford to not have a digital marketing strategy in place.
With this being said, infographics are becoming more common place when looking at a digital marketing strategy. The main reason for this increase is due to how well these infographics work. For those who are not truly convinced, consider these reasons for how infographics will not only change your marketing strategy, but make your strategy more effective.
Infographics are Easily Shared and Grab Attention
Two of the main reasons that infographics are becoming more common is due to the fact that they are easily shared among people, and they grab the attention of online communities. Infographics are able to combine several pieces of information into one visual aid that immediately educates on a topic that will engage the reader. These infographics then can be shared via social media among users. This results in:
- More brand awareness for your company
- Reaching potential new customers
- Provide real content to readers, which is essential to become the business people trust
According to several studies, infographics are more likely to be viewed than if the information were to be presented in a straight forward paragraph form. IN fact, MDG Advertising found that these infographics lead to 94% more views than content alone.
Infographics are Easy to Embed and Understand
Perhaps one of the biggest reasons for infographics to be utilised in digital marketing is the easy method of embedding these codes into social media, websites and the like. These embed codes make it easier for people to share, giving you credit for the information. This can lead to a business becoming an established expert within their field, which is something that every business should be aiming for.
In addition, infographics are taking information that may be hard to understand and turning this into information that the masses can understand. Through several studies it was found that infographics are more vital to a product, compared to the rating customers may give it, the description of said product and even text articles on the product.
Infographics take information and put this into small amounts accompanied with graphics that attracts attention. The days of content sharing are changing, and infographics are at the leading edge of new strategies for digital marketing. Companies simply cannot dismiss this as a fad. It is the new way of marketing that is here to stay.